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Audience & Customer Profile

AI-powered persona development that builds a sourced profile of your target buyers: priority segments, roles, pains in their own words, buying triggers, hangouts and purchases.

Built for marketers, PMMs and GTM teams who need a sourced buyer persona instead of weeks of interviews.

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Why this work is hard

The problem

Founders, marketers and go-to-market teams deciding who to sell to and how to reach them spend hours on this by hand: finding the right sources, reading them, checking them against each other and writing up what matters. The work is repetitive, it is easy to miss something, and nobody can show where a claim came from.

The GREP AI agent

Audience & Customer Profile does that work as a GREP AI agent. It runs when you ask, and you can put it on a daily, weekly or monthly schedule. Every run delivers a sourced report, with every claim linked to its source.

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What you get

01
On demand
It runs when you ask, and you can put it on a daily, weekly or monthly schedule.
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Sourced delivery
Every run delivers a sourced report, with every claim linked to its source.
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Read in minutes
The result is a brief you can read in minutes, not a thread to dig through.
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Make it yours
Clone it, edit its instructions and make it your own in one click.
Use cases
01Founders, marketers and go-to-market teams deciding who to sell to and how to reach them who do this work by hand today
02A one-off answer with a trail an auditor can follow
03Icp research without the tab sprawl
04Audience research research without the tab sprawl
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What Audience & Customer Profile delivers

Web pageIndependent physiotherapy clinics in the UK and Ireland: owner-led, insurer-linked, and already paying per practitioner
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FAQ

What does Audience & Customer Profile need to run?

Audience & Customer Profile needs your company website or an audience segment; product or offer to profile buyers for (optional) and geography or market to focus on (optional) are optional.

How often does Audience & Customer Profile run?

It runs when you ask, and you can put it on a daily, weekly or monthly schedule.

What does Audience & Customer Profile deliver?

Every run delivers a sourced report, with every claim linked to its source.

Can I change what Audience & Customer Profile does?

Yes. Every GREP AI agent can be cloned into your workspace, where you can edit its instructions, add your own sources and files, and change its schedule.

Who is Audience & Customer Profile built for?

Audience & Customer Profile is built for founders, marketers and go-to-market teams deciding who to sell to and how to reach them.

What goes into the generated profile?

Priority segments, decision-maker roles, pains in buyers' own words, buying triggers, where they hang out online and offline, past and current purchases, and sourced evidence for every claim.

How is this different from running persona interviews or hiring an agency?

Interviews take weeks and agency research runs into thousands. The AI persona development agent returns a sourced profile in minutes, with every claim linked to its source so you can verify or add to it.

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Run Audience & Customer Profile in minutes.

Free to start. Run it once, put it on a schedule, or clone it and make it yours.