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Campaign Teardown

An AI campaign teardown tool that breaks down any brand's recent campaign into a marketing case study: channels, messaging, creative, offers and what seemed to work.

Built for marketers and growth leads studying real marketing case studies and campaign teardowns from brands they admire or compete with.

01

Why this work is hard

The problem

Marketers learning from other brands' campaigns spend hours on this by hand: finding the right sources, reading them, checking them against each other and writing up what matters. The work is repetitive, it is easy to miss something, and nobody can show where a claim came from.

The GREP AI agent

Campaign Teardown does that work as a GREP AI agent. It runs when you ask, and you can put it on a daily, weekly or monthly schedule. Every run delivers a sourced report, with every claim linked to its source.

02

What you get

01
On demand
It runs when you ask, and you can put it on a daily, weekly or monthly schedule.
02
Sourced delivery
Every run delivers a sourced report, with every claim linked to its source.
03
Read in minutes
The result is a brief you can read in minutes, not a thread to dig through.
04
Make it yours
Clone it, edit its instructions and make it your own in one click.
Use cases
01Marketers learning from other brands' campaigns who do this work by hand today
02A one-off answer with a trail an auditor can follow
03Content research without the tab sprawl
03

What Campaign Teardown delivers

Web pageLiquid Death 2024 campaign teardown: stunts as free media, with thin independent proof of results
04

FAQ

What does Campaign Teardown need to run?

Campaign Teardown needs brand or campaign.

How often does Campaign Teardown run?

It runs when you ask, and you can put it on a daily, weekly or monthly schedule.

What does Campaign Teardown deliver?

Every run delivers a sourced report, with every claim linked to its source.

Can I change what Campaign Teardown does?

Yes. Every GREP AI agent can be cloned into your workspace, where you can edit its instructions, add your own sources and files, and change its schedule.

What goes into an AI-generated marketing case study?

Channels used, messaging and positioning, creative and copy choices, offers and CTAs, and a read on what seemed to work (and what didn't), all sourced to the live campaign.

Can I teardown any brand's recent campaign?

Yes. Name a brand or a specific campaign (e.g. 'Liquid Death 2024 campaigns'), and the agent sources campaign artifacts from the brand's own channels, ad libraries, press coverage and social reactions.

Who is Campaign Teardown built for?

Campaign Teardown is built for marketers learning from other brands' campaigns.

How is this different from an HBS-style case study or an agency teardown?

Academic case studies take months and agencies cost thousands. The AI marketing case study tool returns a sourced teardown in minutes, with every claim linked back to the live campaign so you can verify or cite it.

Run Campaign Teardown in minutes.

Free to start. Run it once, put it on a schedule, or clone it and make it yours.